Portfolio of Knoxville Web Designer and Developer Drew Bowman
Beads of Courage
The Beads of Courage program exists to bring joy, hope and courage to children and their families coping with cancer and other serious illnesses. Through the program, children receive colorful beads for different milestones and treatments. The child's bead collection is a tangible, visible symbol of their courageous journey.
I concepted, designed and developed the 2015 digital marketing campaign for Jewelry Television's fundraising partnership with Beads of Courage. The campaign included pieces for JTV.com (landing page, promotional banners) as well as email and social media assets. As a result of the campaign, over $64,000 was raised in support of the Beads of Courage program.